It was an interesting finding, indeed. When I read the article, I cannot help but be stereotypical of the society we live in. The contrast of wrinkles and mental deterioration are just too extreme a comparison . Beauty without brains comes to mind as marketers  will continue to capitalize on sheer shallowness of human beings in the name of beauty.

I  suppose one can draw your own conclusion from reading this. 

Welcome to the real world of superficiality!