When it comes to developing creative ads, the Thais are pretty known for their creativity.

I came across another ad originating from Thailand which I really, really like. The tone, manner, emotions and the way in which the story was told moved me. It speaks the exact sentiments I feel about using the mobile phone in general.

But.But.But.The ad left me a little confused – especially considering the nature of business from the advertiser!

I mean, excuse me – are you not selling your services as a telecom provider – both air time and band width – and you are telling your consumers not to use their phones? Huh?! 

Or maybe I’m just missing something.