February 4, 2016

Taste The Feeling

Category: Ads

The Coke lover in me…and I’d better be specific here that by Coke, I mean Coca-Cola, has been re-ignited with their new Taste The Feeling global campaign that has just launched all over the world. 

The are six new ads and each has a different theme song. My favourite ad is the one on “Brotherly Love”:

 The campaign made its debut in Thailand last Tuesday. For the thematic ads, they come with an original song composition that was created for   Coca-Cola’s Taste the Feeling campaign. It features a newcomer called Conrad Sewell and Coca-Cola had worked with him and Music Dealers to write and produce the song. 

The soundtrack to “Anthem” got me groovin’.  The more I listened to the song, the more I like it.  

It’s a great song and with a chorus that goes, “No one can stop, me when I taste the feeling. Nothing could ever bring me, down. No one can stop, me when I taste the feeling. Nothing could ever bring, me down.”, it feels inspiring.

I love it! I’m gonna grab a Coke. Now!


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Comments
  1. The brother commercial is a keeper.

    • I like that the best of the rest of the lot, even though I only have a younger brother. 🙂

  2. Brotherly Love? We’re definitely part of their target audience. I wonder if this will be shown on Sunday’s Super Bowl (American football) game.

    • I’m sure you can relate if you have a brother or two. Did you catch any of those ads on Superbowl?

  3. i haven’t seen bottled coca colas in europe. they always come in small cans. maybe i wasn’t just looking hard enough.

    • No? Maybe the bottles are only in Asia. Or maybe they have yet to change it over there. Keep a look out, if ever!

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